Product Development

Launching a new product or service, moving into new geographic markets, or positioning a new product offering is risky.

Our creative research solutions help you minimize risk by providing an objective basis for making "go/no-go" decisions.  Our expertise includes research on service (or product) features/benefits, brand names, positioning, pricing, and promotional issues.

"Typical" assignments involve exploratory research (usually through focus groups or one-on-one interviews) followed by validation through a broader quantitative study.  For longer product development cycles, PMR can develop a custom panel of customers to provide insights over weeks or months.