B&H Publishing's Holman Christian Standard Bible (HCSB) Study Bible was named the 2011 Christian Book Awards winner in the Bible category by the Evangelical Christian Publishers Association.  This Study Bible was designed by readers - for readers.

Through the use of RealityTrek®, B&H went through a year-long, multi-phase research endeavor to discover the wants and needs of the contemporary consumer.  The research enabled B&H to make confident decisions regarding design layout, important features, key messages, buying interests, feelings on product endorsements, names for the Bible, positioning possibilities, message testing, front cover design, and much more.

Congratulations to Cheekwood on the news of their exciting garden renovation!  The Howe Garden at Cheekwood Botanical Gardens and Museum of Art is part of a one million dollar renovation project currently underway.  A survey done in early 2011 revealed the gardens were the top draw for visitors.  Other changes in the renovation include a rain garden that will showcase how to make a positive impact on the environment, grassy amphitheatre area, stone arched bridge and Tennessee stone spring house, and a new pathway system throughout the Gardens.

Catalyst Healthcare Research, the healthcare division of Prince Market Research, is making an effort to fight the increasing trend of childhood obesity.  More than 12.5 million children and adolescents in the U.S. are overweight.  As they grow older, the risk for cardiovascular diseases and type II diabetes increases.  Did you know that 1 in 3 children in the United States face a future with diabetes? 

We've teamed up with the American Diabetes Association to combat this disease.  Join us November 6th as we participate in Step Out: Walk to Fight Diabetes.  Our goal is 20 walkers and $1,000.  Help us reach our goal and make a difference in the lives of 23.6 million Americans affected by diabetes.  Join our team or if you cannot participate in the walk, please make a donation to support this cause. 

Prince Market Research is pleased to announce the promotion of Karen Stone to the position of Vice President of Marketing.  Stone, formerly Director of Marketing, will oversee strategic positioning and product development efforts as well as lead the company’s expansion into new markets. 

In her position as director of marketing, Stone spearheaded the launch of PMR’s healthcare division in 2008, Catalyst Healthcare Research, and served as the brand manager for both lines of business while driving several key product development initiatives. 

In addition to her seven years with Prince Market Research, Stone also brings an impressive track record of volunteer marketing experience to her new position having served as president of the Nashville American Marketing Association where she led the chapter to receive national recognition as a chapter of excellence.  Most recently, she was appointed to the AMA’s Professional Chapters Council, a national board which oversees 75 chapters across in the U.S. and Canada.    

Stone is a graduate of the University of Tennessee at Chattanooga and holds a degree in Communications.  She earned her Professional Researcher Certification through the Marketing Research Association in 2008.  Prior to joining PMR and CHR, Stone worked as a broadcast journalist for the NewsChannel 5 Network in Nashville.

Congratulations to our Fieldwork Manager, Robyn Burns!

Robyn’s article is featured in April’s Alert! Magazine, the Marketing Research Association’s monthly publication.   Her article Coping with the Need for Speed discusses the mindset of “I want what I want when I want it” and how it relates to the world of market research. 

AutoVantage's annual Road Rage Survey keeps popping up - this time in a Southwest Airlines plane near you.  In the October edition of Spirit Magazine, Portland gets kuddos for being the city with the least road rage.  If you haven't flown Southwest lately and flipped through the magazine, check it out.  

New York City replaces Miami as the worst city in the U.S. for road rage, according to the fourth annual In the Driver's Seat Road Rage Survey commissioned by AutoVantage.  PMR conducted more than 2500 telephone interviews with consumers in 25 major metropolitan areas to learn more about views on road rage. 

Rounding out the top five least courteous cities are Dallas/Ft. Worth, Detroit, Atlanta and Minneapolis/St. Paul.  The top five most courteous cities are Portland, OR, Cleveland, Baltimore, Sacramento and Pittsburgh. 

Read more about the survey results.

A sample of the media coverage:

WebMD

MSNBC

CBS

ABC, Baltimore

Staten Island News

The Marketing Research Association has awarded PMR Research Manager Jennifer Ervin for outstanding service to the SE Regional Chapter.  Jennifer recieved the Chapter Service Award June 5th at the national MRA conference in Chicago for her solid commitment to the SE Chapter board of directors over the past three years.  Jennifer joined the board in 2006 as Secretary and has served as Treasurer the past two years.  Congratulations, Jennifer!

A survey commissioned by Affinion Security Center found that women experience identity theft more often than men, and when victimized, lose more money and take more time to restore their identities.  Following the theft, women change their behavior more dramatically than men.

Read more:  2009 Affinion Security Center Survey