Congratulations to our Fieldwork Manager, Robyn Burns!

Robyn’s article is featured in April’s Alert! Magazine, the Marketing Research Association’s monthly publication.   Her article Coping with the Need for Speed discusses the mindset of “I want what I want when I want it” and how it relates to the world of market research. 

AutoVantage's annual Road Rage Survey keeps popping up - this time in a Southwest Airlines plane near you.  In the October edition of Spirit Magazine, Portland gets kuddos for being the city with the least road rage.  If you haven't flown Southwest lately and flipped through the magazine, check it out.  

New York City replaces Miami as the worst city in the U.S. for road rage, according to the fourth annual In the Driver's Seat Road Rage Survey commissioned by AutoVantage.  PMR conducted more than 2500 telephone interviews with consumers in 25 major metropolitan areas to learn more about views on road rage. 

Rounding out the top five least courteous cities are Dallas/Ft. Worth, Detroit, Atlanta and Minneapolis/St. Paul.  The top five most courteous cities are Portland, OR, Cleveland, Baltimore, Sacramento and Pittsburgh. 

Read more about the survey results.

A sample of the media coverage:

WebMD

MSNBC

CBS

ABC, Baltimore

Staten Island News

The Marketing Research Association has awarded PMR Research Manager Jennifer Ervin for outstanding service to the SE Regional Chapter.  Jennifer recieved the Chapter Service Award June 5th at the national MRA conference in Chicago for her solid commitment to the SE Chapter board of directors over the past three years.  Jennifer joined the board in 2006 as Secretary and has served as Treasurer the past two years.  Congratulations, Jennifer!

A survey commissioned by Affinion Security Center found that women experience identity theft more often than men, and when victimized, lose more money and take more time to restore their identities.  Following the theft, women change their behavior more dramatically than men.

Read more:  2009 Affinion Security Center Survey

Prince Market Research is making news in Nashville with the release of a new survey on the need for regional mass transit in Middle Tennessee.  Results of the study, commissioned by Cumberland Region Tomorrow, were released at a Transportation Summit held in Nashville on May 28. 

Tennessean, May 28

Tennessean, May 29

Clarksville Online

Cumberland Region Tomorrow

The second annual Caffeinated Cities Survey conducted by Prince Market Research on behalf of HealthSaver, reveals that Tampa is the most caffeinated city in the United States.  Seattle, Chicago, New York City and Los Angeles round out the top five.

In 20 major cities, the study gauged consumption of caffeine, including coffee, tea, sodas, energy drinks, chocolate, pain relievers and caffeine pills.  The top five least caffeinated cities are Riverside/San Bernadino, Atlanta, San Diego, Minneapolis/St. Paul and Dallas. 

To view the full survey results, visit: HealthSavers

Here's a sample of the buzz:

MSNBC

Yahoo

Fox News

Tampa Bay Business Journal 

The American Marketing Association has invited PMR Marketing Director, Karen Stone, to join the Professional Chapter's Council, a national advisory group of 10 past presidents from professional chapters throughout the US and Canada.  Primary responsibilities of the PCC include strengthening professional chapters by developing programs that enhance chapter management and advocating for professional members through its relationship with International Headquarters and the AMA Board of Directors.

Karen most recently served as Past President of the Nashville AMA.  During her three-year term as NAMA president, she led the chapter to unprecendented growth and recognition as a national chapter of excellence.

In her role on the PCC, she will represent 17 professional chapters -New York, New York Capital Region, Boston, Philadelphia, Washington DC, New Jersey, Baltimore, Hampton Rhodes, Connecticut, Montreal, Toronto, Central Virginia, Rhode Island, Columbus, Dayton and Hawaii.

We recently asked readers of PMR's eNewsletter, Insights, to gauge their rage over rising gasoline prices.  Here are the results of our informal poll:

Here's what some of you said:

• I'm selling my car!  That is if anyone will buy the gas sucking hog!!
• I think it is terrible how the gas companies don't take some responsibility for the rising gas prices since they are making a larger profit than they were before.
• A major concern and factor in our overall economy.
• At this point, we're stuck with high gas prices for the foreseeable future.  And because of rising fuel prices, other commodities, services and products will increase to cover those costs.  We need a comprehensive energy policy for our nation that moves us away from petroleum and embraces solar, nuclear power and electricity.
• It's a travesty.
• It is fabricated deceit intended to break down America the way they broke down Russia.  The Arabs are much smarter than we think.
• It's a good thing.  It will make solar power and diesel engines with biodiesel more widespread.
• Our problem is the result of our total failure to enhance mass transportation options nationally. 

Thanks to all who participated!

Miami has done it again.  For the third year in a row, the city has topped the list of least courteous drivers in the U.S.  AutoVantage, a leading national auto club, commissioned the survey in which PMR interviewed 2500 by telephone in 25 major metropolitan areas, revealing driving behaviors and attitudes of commuters.  Miami is followed by Boston, New York City, Baltimore and Washington, D.C. to round out the top five cities with the least courteous drivers.  Pittsburgh, Portland, Seattle, Minneapolis and Cleveland are the top five cities with the most courteous drivers.

Read the full report:  2008 AutoVantage Road Rage Survey

Read what the media is saying:

Washington Post

Reuters

Pittsburgh Tribune

Washington Times

Tell us what you think:  comments@PMResearch.com