New Product/Services

Our experience includes research on product (or service) features/benefits, brand names, positioning, pricing, and promotional issues.

We match the research methodology to your needs, budget, timelines, and availability of suitable respondents. Our capabilities include: 

• Telephone Surveys
• Online Surveys
• Focus Groups
• Intercept Interviews
• One-on-One Interviews
• Mail Surveys
• Field-tests

"Typical" assignments involve exploratory research (usually through focus groups or one-on-one interviews) followed by validation through a broader quantitative study.