M³

To achieve better sample sizes and more in-depth information, PMR created M³, our signature MultiMode Methodology approach in which we combine two or more forms of surveying. 

M³ is typically an online survey complemented by a telephone survey but may combine several methodolgies to achieve the desired result.  The goal of M³ is to make the survey convenient for respondents to ensure participation. 

M³ is particularly useful in business-to-business projects where executives tend to be hard to reach or have limited time boosting response rates anywhere between 10% and 50%!