History

Founded in 1974, Prince Market Research serves clients in twenty states and three countries in a variety of industries from its headquarters in Nashville, Tennessee. 

Committed to being a national leader in helping companies understand and act on the voices of their customers, PMR’s mission is to provide more value, more consistently, than any other source available to our clients and thus be viewed as "management's partner for customer insights." 

PMR specializes in Brand Strategy Research, Customer Service Research and New Product/New Service Research and has a long track record of service to major businesses in the healthcare and financial sectors as well as non-profit and government agencies, and educational institutions.  PMR’s research capabilities include telephone and internet surveying, focus groups, executive and intercept interviews as well as mail and fax surveys when warranted.  The firm has its own focus group facility but is accustomed to conducting research “on the road” in facilities in more than 50 cities in the U.S. and Canada. 

PMR offers superior customer care, taking time to thoroughly understand the issues and needs of each client which results in the highest quality custom research project.  Company principals are hands on, from start to finish, meaning faster project start up, smoother implementation and a more pragmatic interpretation of results.  PMR principals are highly skilled communicators with a strong ability to convey complicated material to senior management providing comprehensive, insightful research results in an easy to understand format. 

PMR is affliated with the Market Research Association, and an invited member of CASRO, the Council of American Survey Research Organizations, a trade association committed to best practices and industry-wide ethical standards.  The firm is the only research company in Tennessee to receive the Tennessee Quality Award (Levels I & II), whose criteria are based on the Malcolm Baldridge National Quality Award.  << back to About Us