I love birthdays - especially when they don't involve getting older.  Today we're celebrating a very special birthday at PMR - the birthday of BETi™, PMR's new browser-enabled telephone interviewing service.  BETi™ brings the best of both surveying worlds, online + telephone, together in one powerful package for licensed Zoomerang subscribers.

We're very excited about the doors this innovation opens for the on-demand research community, and we're thrilled to be launching this product in partnership with Zoomerang, the nation's #1 online survey provider.  The launch comes after months of logistical legwork - brainstorming a customized solution with our techno-savvy Internet gurus, hiring and training of new staff, installation of new equipment, and many sleepless nights (for me, at least).  Finally, nine months later, we have all the pieces and parts in place to make BETi™ a reality.. definitely cause for celebration!!

Check out www.pmresearch.com/beti or http://info.zoomerang.com/prodserv/services/services.htm and find out how BETi™ can help you boost your response rates, talk to hard-to-reach respondents and survey people who don't have email addresses.